Marketing

Wilf Butcher, CEO, Association for Specialist Fire Protection

Workstream Chair

Wilf Butcher, CEO, Association for Specialist Fire Protection

Mobile: +44 (0)7914 354788  E-mail:  wilf.butcher@asfp.org.uk

The role of the Marketing Workstream is to articulate the activities of the Fire Sector Federation, disseminate to its membership those issues pertinent to the Federation’s aims and objectives and to challenge the identity of the changing face of Fire UK.

Such a process is orchestrated by but not limited to:

  • Acting as the editorial voice of the Fire Sector Federation
  • Exploring and developing appropriate avenues of approach in achieving the aims, objectives and aspirations of the Federation
  • Developing the communication processes of the Federation via the on-going development of its website and corporate identity
  • Identifying and developing an on-going marketing business plan, encompassing all of the activities of the Federation